{"id":556,"date":"2010-11-10T23:44:00","date_gmt":"2010-11-10T23:44:00","guid":{"rendered":"http:\/\/bestfantasynovel.com\/2010\/11\/10\/parable-of-the-hairspray\/"},"modified":"2010-11-10T23:44:00","modified_gmt":"2010-11-10T23:44:00","slug":"parable-of-the-hairspray","status":"publish","type":"post","link":"https:\/\/taramayastales.com\/bestfantasynovel\/2010\/11\/10\/parable-of-the-hairspray\/","title":{"rendered":"Parable of the Hairspray"},"content":{"rendered":"<blockquote><p>In those days in the 1960s, my wife, as well as most of the women in Omaha and across America, was a major consumer of hair spray, specifically Aqua Net. I tried to buy her a can in a supermarket, but was told, &#8220;Sorry. We don&#8217;t carry Aqua Net. No supermarket does. You have to buy it from a beauty shop. I looked across the endless aisles. All I saw were women. <\/p>\n<p>It struck me that there could be no better place for selling Aqua Net. I found the company&#8217;s address of the largest beauty supplier in the area. <\/p>\n<p>I set up a meeting with the owner and&#8230;  I told him, &#8220;You sell one truck load of Aqua Net, case-by-case, every three months. I could sell two truck loads in just the Omaha stores if you give me the okay and pay me a commission.&#8221;<\/p>\n<p>He said no, because he would lose his &#8220;shop&#8221; business. Shops sold Aqua Net for $3.50 per can, and retail chains would sell it for $0.99. I told him if he didn&#8217;t sell it in grocery stores, someone else would.<\/p>\n<p>Three months later, you could buy Aqua Net in the grocery story at $0.99 per can. Customers had never seemed to complain about the $3.99 price when they could only get it in the shops, but when it hit grocery shelves across the country, the volume of sales increased nearly one-hundred fold.<\/p><\/blockquote>\n<p>Shelf Life, p. 54.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In those days in the 1960s, my wife, as well as most of the women in Omaha and across America, was a major consumer of hair spray, specifically Aqua Net. I tried to buy her a can in a supermarket, but was told, &#8220;Sorry. We don&#8217;t carry Aqua Net. No supermarket does. You have to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-556","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/posts\/556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":0,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/posts\/556\/revisions"}],"wp:attachment":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/media?parent=556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/categories?post=556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/tags?post=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}