{"id":494,"date":"2011-02-16T20:14:00","date_gmt":"2011-02-16T20:14:00","guid":{"rendered":"http:\/\/bestfantasynovel.com\/2011\/02\/16\/google-apple-smack-down\/"},"modified":"2011-02-16T20:14:00","modified_gmt":"2011-02-16T20:14:00","slug":"google-apple-smack-down","status":"publish","type":"post","link":"https:\/\/taramayastales.com\/bestfantasynovel\/2011\/02\/16\/google-apple-smack-down\/","title":{"rendered":"Google-Apple Smack Down"},"content":{"rendered":"<p>Apple and Google are going at it for the future of publishing! What does it all mean? Frankly, I have no idea. I&#8217;m hoping to sort through all of this and figure out what this means for writers, readers and books.<\/p>\n<p>Here&#8217;s how <a href=\"http:\/\/techcrunch.com\/2011\/02\/16\/google-one-pass-apple\/\">Google responded<\/a> to Apple&#8217;s subscribtion model:<\/p>\n<blockquote>\n<div>Here\u2019s the key nugget that everyone seems to be overlooking:<\/div>\n<blockquote>\n<div>With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.<\/div>\n<\/blockquote>\n<div>I\u2019ve confirmed that this means that customer\u00a0information\u00a0collected by Google will be shared with publishers. What kind of information? Name, zip code, and most importantly, email addresses. Billing information will not be shared, we\u2019re told. Users can choose to opt-out of sharing this information, but they\u2019ll have to explicitly do so. By default, the information is shared.<\/div>\n<div>And as we\u2019ve talked about before,\u00a0<a href=\"http:\/\/techcrunch.com\/2011\/01\/02\/apple-google-newsstand\/\">that\u2019s a huge win for publishers<\/a>\u00a0who mainly fear these online subscription services because it could mean giving up their all-important rolodex of customer information. You know, the information they use to market stuff to you. With Google\u2019s system, they\u2019ll be able to maintain at least part of that direct relationship.<\/div>\n<div>And that\u2019s important because with Apple\u2019s system,\u00a0<a href=\"http:\/\/techcrunch.com\/2010\/09\/20\/ipad-newsstand\/\">publishers are getting the shaft<\/a>. The way Apple set it up, user data can be shared with publishers \u2014 but only if the users themselves explicitly choose to share it. When you subscribe to a publication, a pop-up appears asking if you\u2019d like to allow the publisher to get your contact information. There are two options: \u201cAllow\u201d and \u201cDon\u2019t Allow\u201d. It\u2019s a simple option that will make sense to customers. But it also means that basically no one is going to share such information. Who in their right mind would?<\/div>\n<div>Well, unless it\u2019s shared for you, that is.<\/div>\n<div>There is no question that Google\u2019s system will be more flexible for publishers. And yes, Google will be keeping only\u00a010 percent of the revenue from sales, as opposed to the 30 percent that Apple is keeping. But from a user perspective, given the data sharing situation, there\u2019s no question that Apple\u2019s system is more favorable.<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Apple and Google are going at it for the future of publishing! What does it all mean? Frankly, I have no idea. I&#8217;m hoping to sort through all of this and figure out what this means for writers, readers and books. Here&#8217;s how Google responded to Apple&#8217;s subscribtion model: Here\u2019s the key nugget that everyone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/posts\/494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":0,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"wp:attachment":[{"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taramayastales.com\/bestfantasynovel\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}