- by Tara Maya
The Dawning of Power – Book Trailer of the Day
I promised some book trailers operating on more modest budgets, but which, I believe, still work to stir curiosity and interest in the book. This trailer uses One True Media, only a few images, and one “video” of the tornado and lightning which is done with digital animation. No use of actors or filming, which helps the pocket considerably.
The trailer has a few problems. The words go by too fast for me to read. I had to play it twice and pause on the words to catch the second sentence. The pictures are a bit dark and hard to make out. The soundtrack, on the other hand, is kickass, deep and powerful and driving. I liked the single word punches at the end. POWER. IS. BACK.
Cool.
Also, the trailer avoids the deadly mistake of dragging on too long or trying to say too much. With book trailers, less is usually more.
Overall, this worked for me. I enjoyed watching it, listening too it, and was willing to play it two or three times to make sure I caught the name of the author and the book and the publisher. So check out Brian Rathbone.
An observation. It’s considered less classy to have a trailer with the media production company right up front, but I have to say that personally, I appreciate knowing how the video was made. Video production is an art as well, and I like artists to get credit for their work. I always like to know, who did the cover art, the book design, the book trailer? It if was a production company like One True Media, I like to know that too… maybe I would like to use their services, so why should I object to them advertising themselves? I don’t!
Notice also that the publisher, White Wolf Press, is featured as prominently as the author. This comes back to what I’ve been saying about small publishers becoming a brand, a way for readers to identify good books.
