The Make Mine Milkshake campaign supposedly started when when an assistant editor at Marvel recoiled from some tweets. Apparently, like some Victorian lady in an over-tight corset, she needed to retire to her fainting couch after exposure to unseemly words. There might even have been a hint of sexual innuendo! (Read In Received Pronunciation:) “Oh, dear, dear, dear! Most alarming!”
These supposed feminists, these supposed champions of valiant female badass superheroes, couldn’t handle a few tweets. Really?
That’s not to say there’s no bullying going on here. But it’s not the kind of bullying you think…it’s not about poor helpless damsels being harried by trolls. It’s much more despicable and dangerous. And that’s what makes it relevant to all readers, writers, artists, and creative souls, not just comic book fans.
It’s probably no coincidence that Marvel is currently rolling out a new line of comics and using the slogan, “Make Mine Marvel.” Gosh, what else alliterates nicely with “Make Mine…” Well, not vodka, whisky, or beer, or other drinks you’d think women in their twenties might be enjoying after a hard day’s work. But milkshake fits right in with the branding campaign, doesn’t it?
I have no problem with a feel-good campaign, or even a “you go, girl!” ra-ra campaign. I do have a problem with creepy Cultural Revolution-styled mobs attacking wrong-thinkers online. The Cultural Revolution analogy may seem over the top, and I’m not saying it’s the same level of violence, but the underlying ideology and overlying methodology is the same. A mob of people acting as ideologues rather than individuals all pile on any dissidents. The mob seems spontaneous, as if they are underdogs “fighting the power,” but actually, they are encouraged and policed by powerful forces. In this case, and less ironically than you’d think, the Marxist mob works at the behest of huge global corporations. Marvel isn’t working alone. If it were just a case of one large company alienating its own fans, then I would say, let the free market do its work, and let the company die on its own sword.
But when companies, reenforced by “crapitalist” (crony capitalist) cooperation with governments, all work together, like feudal oligarchs, to amplify one “narrative,” there is a dangerous concentration of power. Combine that with an authoritarian ideology like Postmodernism/Cultural Marxism, and freedom of speech is imperiled. Without freedom of speech, the freedom to create and enjoy art for its own sake is also destroyed. All art is warped into propaganda. Dissent is taken as treason and punished.
That’s exactly what happened in this case. A few tweets were seized upon, all out of proportion to common sense, as emblematic of the worst sins of humanity. This (unfair) assessment of the severity of the “crime” served to elevate the “victims” to the (unearned) status of martyrs and heroines. That this served a rather prosaic and transparent commercial purpose (viral marketing for Marvel’s new line of comics) is only disgusting because it had to come at the price of scapegoating free-thinkers as enemies.
And why are fans displeased with Marvel’s comics right now, anyway? Because Marvel has taken so many of their greatest heroes and turned them into empty mouthpieces for Marxist propaganda. Stalin, in his dreams, would have loved to have come up with the bullshit anti-American storyline of Secret Empire. As for Thor…ugh. If you doubt it’s all about promoting the Cult of True Believers and not about a cool story, this whole series is Worthy of wielding the Hammer of Cringe.
Here’s a True Believer swooning over the new Thor:
What may seem like a simple name choice signals that the new Thor, though she is a different gender from the previous, was not going to be defined in relation to the old one. She isn’t some second, female version of Thor; she is Thor.. There was certainly a good measure of push back from dude-bro’s who couldn’t imagine a woman being Thor. Thankfully, the comic came out and after its initial eight-issue run I can say with full confidence that Thor is a woman, she is a feminist, and she is amazing….
One of my favorite moments is when Thor is battling a villain named Crusher Creel. “Damn feminists are ruining everything!” Creel says and then asks “What’d you do, send him [Odinson] to sensitivity training?” In many ways, his mocking resembles the responses of dude-bros over the new Thor.
During a battle scene Aaron is able to equate anti-feminists, such as those who were opposed to this new Thor, with blockheaded (literally) villains like Creel. Thor proceeds to punch Creel in the jaw, thinking to herself “That’s for saying ‘feminist’ like it’s a four-letter word, creep.” It’s absolutely wonderful.
No. No, it’s not wonderful. It’s not amazing. It’s like wearing someone else’s underwear. It’s super creepy. If you wanted to have a strong, Norse-themed warrior-heroine, why not focus more on Sif, who is already a goddess in her own right? Why steal the name Thor? That shows that this is all about an agenda, and not about developing characters in their own right for their own sake. And then, to equate any long-time fan of the traditional Thor with a villain, to deliberately smack him in the face with your agenda…and then gloat about it…
Ugh. Gross. That’s not storytelling. There’s a different name for that.
Most comic book readers are dudes, probably because men, biologically, are more visually stimulated than women. That’s not a crime. I won’t pretend I’m a huge comic fan myself, either; I’m familiar with the movies. But I’m the kind of woman that could be drawn into reading more comics, if they had more of what I liked. Marvel claims that’s what they are trying to do, but it’s a lie.
If Marvel really wanted female readers, they wouldn’t have made made Jane Foster take over Thor’s role, they would have kept Thor manly as f*ck and played up the ROMANCE between him and Jane Foster. What’s more, Marvel knows this. I know they know it, because when they made the movie, that’s exactly what they did. They picked the manliest man possible (for a blond), dressed him up sexy as all heck, and sent him into battle to all roughed up and kick-ass, thus making him even more appealing. They set up a nice romance subplot to balance out the action scenes. And there you have it, a great date movie, a movie a mom can enjoy with her ten year old son, a movie that can sell in China as well as the United States because, contrary to what Cultural Marxist racists assert, you don’t have to be the same race as the characters on the screen to enjoy a story.
So, hey, if Marvel wants to turn their zines into the Daily Worker, fine. Just don’t go on Twitter to play crybully and set the cyber lynch mob on freethinkers. And if they actually wanted to sell more comics to a larger audience, they’d focus less on pleasing the cult priests and more on touching the universal themes of human experience.