So just as the author of Harry Potter has been trying to rebrand herself, the lead actor from the Harry Potter movies is trying to prove that he can play a role other than a school boy… by playing a school boy. Baby steps.
This is a brilliant movie to cast him in because:
(1) It will appeal to people who read…
(2) …who are in are in their twenties….
(3) …and therefore want to see Harry Potter Daniel Radcliff in a movie about a bookish twenty-something. In other words, every Potter fan out there.